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6min chapter
How to Build Features that Move Your Metrics + Founder's Guide to Thought Leadership
Founder University
Identifying High Leverage Features in the User Lifecycle
A feature solves a gap between a user need and your product solution. A lot of high leverage features operate on smaller or narrow need gaps. And lastly, high leverage features will expand or accelerate some existing growth loop. FitBOD's strategy is to prioritize need gaps that are farther down to the life cycle before moving upstream. This is not about shipping an MVP. This is about shipping an intervention to decide whether we go down a certain path or not to learn. So I'll have an example of that later. All right. What we see here is conversion cohorted by a user's self-reported fitness level. We can see that advanced users convert at a much higher rate than intermediate
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