Identifying High Leverage Features in the User Lifecycle

A feature solves a gap between a user need and your product solution. A lot of high leverage features operate on smaller or narrow need gaps. And lastly, high leverage features will expand or accelerate some existing growth loop. FitBOD's strategy is to prioritize need gaps that are farther down to the life cycle before moving upstream. This is not about shipping an MVP. This is about shipping an intervention to decide whether we go down a certain path or not to learn. So I'll have an example of that later. All right. What we see here is conversion cohorted by a user's self-reported fitness level. We can see that advanced users convert at a much higher rate than intermediate

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.