

#342 - Jim Poole - The Neuroscience Of Stress
Jul 3, 2021
Jim Poole, President and CEO of Solace Lifesciences and creator of NuCalm, dives into the neuroscience of stress and its impact on our modern lives. He discusses how our nervous system gets hijacked by technology, poor sleep, and societal pressures. Poole sheds light on the significance of brainwave manipulation for mood enhancement and the intersection of nutrition and stress management. Plus, he explores innovative solutions like neuroacoustic technology to revolutionize sleep and stress relief.
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Brain Battles
- Our brains constantly battle between the prefrontal cortex (logic and personality) and the primordial midbrain (survival instincts).
- The midbrain, with its 40 million years of evolution, often hijacks our behavior, creating cravings and anxieties.
Stress Response
- Stress triggers the amygdala, mobilizing the body for a threat and diverting resources from the frontal cortex.
- This cognitive dissociation makes us reactionary instead of responsive, hindering clear thinking and access to our personality.
Reticular Activating System
- The reticular activating system filters information and builds wisdom through pattern recognition and shortcuts.
- This system helps us adapt to new environments and learn from experiences, even when our physiology is challenged.