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Bloomberg Business of Sports
How Ousted Nike CEO John Donahoe's Plan Backfired
Sep 20, 2024
Former Nike CEO John Donahoe discusses his ousting following a tumultuous tenure focused on shifting the brand to a direct-to-consumer model. Elliot Hill, his successor, shares insights on rebuilding Nike's relationships with retailers. Bloomberg contributors Kim Bhasin and Lily Meier dissect the implications of Donahoe's choices on Nike’s growth and the broader sports landscape. Additionally, Elizabeth Pritchett highlights Gensler's efforts to create dedicated spaces for women athletes, addressing the gender gap in sports infrastructure.
38:35
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Quick takeaways
- Nike's decline during John Donahoe's tenure was largely due to a controversial shift towards a direct-to-consumer model, alienating key retail partners.
- The Phoenix Mercury's opening of a dedicated training facility for women athletes significantly contributes to closing the gender gap in sports.
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