Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Juan Soto signs a record-breaking 15 year, $765 million dollar contract from the New York Mets. Bloomberg Opinion columnist Conor Sen argues why the deal is good for the game of baseball. Velocity Capital Management founding partner David Abrams and Texas Permanent School Fund CEO and CIO Bob Borden talk the future of alternative investment in sports as several NFL teams announce selling stakes to private equity firms. Plus the Texas Permanent School Fund's anchor investment of $200 million into Velocity's flagship Opportunity Fund. Plus, Bloomberg Originals sports correspondent Vanessa Perdomo introduce us to the newest WNBA franchise, the Golden State Valkyries. They have a conversation with Valkyries' general manager Ohemma Nyanin and head coach Natalie Nasake. See omnystudio.com/listener for privacy information.

Join hosts Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.Lebron James' media company, SpringHill, has never made money. Bloomberg News media and entertainment team leader Chris Palmeri joins to discuss why the basketball star's media business is on pace to lose million again this year after losing $28 million dollars in 2023. Nike and Foot Locker are mending fences and partnering together on new projects as both sportswear companies try to win back consumers. Bloomberg News reporter covering celebrity and athlete business deals Kim Bhasin details how Nike and Foot Locker's relationship frayed and what they're doing to rekindle it.And Goulston & Storrs Sports Law Practice co-chair and Columbia University adjunct professor of law Marty Edel joins to discuss the legal ramifications of key issues in college athletics. See omnystudio.com/listener for privacy information.

Join hosts Scarlet Fu and Damian Sassower, along with guest hosts Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. BetMGM CEO Adam Greenblatt joins to talk about the expansion of sports betting across sports and how his platform is taking advantage of increased interest in women's sports. He also touches on seeing spikes in activity surrounding the NBA Cup and lulls when games are placed on streaming platforms.  US Soccer Federation president Cindy Parlow Cone details a $30 million dollar gift from businesswoman and NWSL team owner Michelle Kang and how she's focused on building up grassroots interest in soccer to create a talent pipeline to the pros and to the national teams.  Plus, Amazon is outspending every Big Tech company on live sports - with no bigger example being their push into streaming NFL games. Bloomberg News global business editor Matt Townsend discusses why Amazon is putting so much money into sports and some of the other top sports business headlines.See omnystudio.com/listener for privacy information.

Join host Damian Sassower, along with guest hosts Bloomberg Originals chief correspondent Jason Kelly, Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. After losing broadcast rights to NBA games, Warner Brothers Discovery struck a new deal with the league that will allow the popular studio show "Inside The NBA"  to air on ESPN. Bloomberg News media reporter Hannah Miller joins to talk about the unique arrangement, plus a report that MLB commissioner Robert Manfred is looking to overhaul baseball's media rights. Bloomberg News bankruptcy reporter Jonathan Randles discusses Diamond Sports Group's new court approved restructuring plan that brings games to Amazon Prime Video. Plus, acclaimed sports journalist and author Jonathan Feinstein examines the changing landscape of college sports and his new book, "The Ancient Eight: College Football's Ivy League and the Game They Play Today". See omnystudio.com/listener for privacy information.

Join host Damian Sassower, along with guest hosts Bloomberg Originals chief correspondent Jason Kelly, Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. Dallas Cowboys owner Jerry Jones saw his net worth rise to $15 billion this year, despite his team suffering from a down season and losing star $240 million QB Dak Prescott to injury. Bloomberg Texas Bureau chief Julie Fine joins to discuss her reporting on the up-and-down year for Jones. DLA Piper global co-chair and global co-CEO Frank Ryan examines soaring franchise valuations and the future of sports media deals. Plus, Bloomberg US sports business reporter Randall Williams joins for a conversation with Mubarak "Bar" Malik - a former director of performance for the New York Knicks and Los Angeles Lakers, about his new sports drink venture, Barcode Performance Water. See omnystudio.com/listener for privacy information.

On this bonus edition of the Bloomberg Business of Sports, Bloomberg Originals sports correspondent Vanessa Perdomo sits down with Carolyn Tisch Blodgett. She's co-owner and governor of Gotham City FC and an executive board member of the NWSL. They discuss the club's exciting playoff run, the team's popularity and the NWSL's growth.See omnystudio.com/listener for privacy information.

Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg US sports business reporter Randall Williams joins to talk about how private equity titan Josh Harris is changing the culture for the NFL's Washington Commanders, making them one of the most fun teams to watch in the league.Jonathan Fascitelli, founder, CEO and chairman of Seregh (Sports and Entertainment Real Estate Global Holdings) explains how his firm is looking to invest in and develop mixed-use real estate around sports and entertainment venues.And Speedway Motorsports president and CEO Marcus Smith talks about Ten Tenths Motorclub - a new joint venture with Hendrick Motorsports.  See omnystudio.com/listener for privacy information.

Join hosts Michael Barr, Scarlet Fu, Damian Sassower and special guest host Vanessa Perdomo, sports correspondent for Bloomberg Originals, for a look at some of the latest headlines and stories in the business of sports. Bloomberg US sports business reporter Randall Williams helps to recap this year’s World Series between the Los Angeles Dodgers and New York Yankees. He also breaks down how well the matchup did in the ratings, and where now-free agent Juan Soto might end up. Top Rank president Todd duBoef joins to talk about the state of pro boxing and a new partnership with ESPN that yielding a new streaming show.  Wyc Grousbeck and Emilia Fazzalari, husband and wife combo, discuss their joint venture in the spirits industry with Cincoro Tequila and its roots with several big names in the sports world. Grousbeck, also lead owner of the NBA champion Boston Celtics, discusses the new NBA season and the state of the franchise’s search for a buyer.  Plus, Dylan Robbins, CEO of Lucra Sports, joins to discuss his unique sports betting platform.See omnystudio.com/listener for privacy information.

Join host Michael Barr, Scarlet Fu, Damian Sassower and special guest host Vanessa Perdomo, sports correspondent for Bloomberg Originals, for a look at some of the latest headlines and stories in the business of sports. After a season that saw a surge in attendance and ratings, WNBA players decided to opt out of their collective bargaining deal two years early. Bloomberg US sports business reporter Randall Williams joins to discuss why and what could happen next.Bloomberg Originals chief correspondent Jason Kelly got a chance to sit down with NBA commissioner Adam Silver at the USC Next Level Sports conference, just as the new NBA season gets underway. He tells us about his conversation, and we hear a portion of it. Plus, New York Road Runners CEO Rob Simmelkjaer joins to preview this year's TCS New York City Marathon. See omnystudio.com/listener for privacy information.

On this special bonus edition of the show, we hear Bloomberg Originals chief correspondent Jason Kelly's conversation with NBA commissioner Adam Silver, from the USC Next Level Sports Conference. They discuss the latest media rights deals, the growth of the WNBA and more.See omnystudio.com/listener for privacy information.