

Bloomberg Business of Sports
Bloomberg
Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.
Episodes
Mentioned books

Feb 5, 2026 • 49min
Super Bowl LX Radio Row Interviews: Day One
Kyle Rudolph, retired NFL tight end turned youth-sports advocate. Terrell Owens, Hall of Fame receiver turned media and lifestyle entrepreneur. They chat Radio Row memories, youth-sports access and multi-sport development, T.O.'s signature moments and business moves, and the appeal and logistics of NFL global expansion.

Jan 30, 2026 • 38min
LIV Golf Plans to Sell Stakes in Franchises for First Time
Amy Trask, former Oakland Raiders CEO and CBS Sports analyst. Cedric Cornelius, Tennis Australia’s commercial chief driving fan-first innovations. Randall Williams, Bloomberg sports reporter covering LIV Golf business moves. They discuss LIV Golf selling team stakes, its growth and ranking strategies, the Australian Open’s festival-style fan experiments, and NFL coaching and roster storylines in quick, punchy segments.

Jan 23, 2026 • 39min
Billionaire Mike Repole on NOBULL; College Coaches Making Millions Powering Big Wins
Mike Repole, entrepreneur who co-founded Vitamin Water and BodyArmor and now leads NOBULL with Tom Brady, shares his rise from startup hustle to building a 360 wellness and apparel brand. Conversation covers scaling beverage businesses, rescuing and retooling NOBULL after COVID, athlete partnerships, and launching nutrition and mental-wellness lines.

Jan 16, 2026 • 39min
Warriors Said To Be Valued at $11 Billion; Next 3 Founder Carolyn Tisch Blodgett
Join hosts Michael Barr, Damian Sassower and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. A minority stake in Golden State Group, the holding company for the NBA’s Golden State Warriors, is up for sale, according to people familiar with the matter.The 5% stake values the Warriors’ holding company at above $11 billion, the people said, asking not to be named discussing private information. The Warriors are considered the most valuable team in the NBA and have the highest revenue in the league. The stake comes with a GSG board seat, court-side seats for GSG teams and access to the ownership lounge, the people added. GSG also houses the WNBA’s Valkyries, the NBA G League’s Santa Cruz Warriors, the Chase Center arena and Thrive City, an 11-acre development outside of the arena. On this episode, hear from: Bloomberg News US sports business reporter Randall Williams on the Warriors potential stake sale Sports Business Journal basketball staff reporter Tom Friend on the status of collective bargaining negotiations in the WNBA Carolyn Tisch Blodgett, founder and CEO of Next 3, lead governor and owner of Gotham FC, and NWSL board member and chair of the NWSL executive committee on the growth of women's sports and how she's using Next 3 to power the next generation of disruptors in the business of sports See omnystudio.com/listener for privacy information.

Jan 9, 2026 • 39min
KKR To Buy Sports Investor Arctos; Robinhood's Prediction Markets
Join hosts Michael Barr, Damian Sassower and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. KKR agreed to acquire Arctos Partners in a deal that would value the sports and secondaries investor at about $1 billion and keep existing management in place, according to people with knowledge of the matter. The firms are seeking approval for the transaction from the major US professional sports leagues, the people said, asking not to be identified discussing confidential information. On this episode, hear from: Bloomberg News private equity reporter Allison McNeely JB Mackenzie, VP and General Manager of Futures and International with Robinhood Markets on his company's big push into the prediction markets space Bloomberg News global sports business reporter Ira Boudway on his prediction for the sports world in 2026 See omnystudio.com/listener for privacy information.

Jan 2, 2026 • 38min
Brooks Koepka Quits LIV Golf, US Sports Global Expansion
Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. Sports journalist Ann Liguori reacts to Brooks Koepka's departure from LIV Golf Bloomberg Opinion Columnist Adam Minter on American sports leagues now prioritizing global expansion Jordy Lesier, Co-Founder and CEO of Jump, a fan experience and ticketing platforms built for sports teams. See omnystudio.com/listener for privacy information.

Dec 26, 2025 • 39min
NFL's Kansas City Chiefs Announce Move to Kansas; The 85ers Tell Their Story
Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.The Kansas City Chiefs announced that they are moving across the Missouri border to Kansas after lawmakers there approved a public financing package to build a new stadium on Monday.The public-private partnership will fund a $3 billion stadium in Wyandotte County, which will open at the start of the 2031 National Football League season, and a new Chiefs headquarters and a training facility in neighboring Johnson County. Both sites will be surrounded by mixed-use entertainment districts, according to a statement from Kansas Governor Laura Kelly.On this episode, hear from: Bloomberg News municipal finance reporter Maxwell Adler on his reporting on the Chiefs move from Kansas City, Missouri to Kansas. Brandon Steiner, founder and CEO of Steiner Sports on the collectibles business and a new deal with the Buffalo Bills to sell pieces of their stadium when it's demolished Soccer legend Michelle Akers and Laura Gentile, Co-Founder of Storied Sports, Founder of ESPNW and former CMO of ESPN on their new project to help the 1985 US Women's National Team share their story through the first athlete-owned LLC See omnystudio.com/listener for privacy information.

10 snips
Dec 19, 2025 • 39min
Why Prediction Markets Should Scare Sports Leagues
Max Adler, a municipal finance reporter, discusses the intriguing Oklahoma City soccer stadium project backed by Russell Westbrook and its potential economic impact. Ira Boudway dives into the explosive growth of prediction markets like Kalshi and Polymarket, raising concerns about manipulation and regulatory oversight in sports betting. Dr. James Borchers, Chief Medical Officer at the Big Ten, emphasizes the need for better athlete health management amidst pressures of longer seasons and youth specialization-related injuries. A riveting blend of finance, sports, and athlete well-being!

Dec 12, 2025 • 38min
NASCAR, Michael Jordan’s Racing Team Settle Antitrust Suit
Join hosts Michael Barr, Damian Sassower, Vanessa Perdomo and special guest host Bloomberg US sports business reporter Randall Williams for a look at some of the latest headlines and stories in the business of sports. NASCAR on Thursday settled an antitrust lawsuit brought by Michael Jordan’s racing team alleging that the organization holds a monopoly over premier stock car racing in the US and that its charter agreements are unlawful. As a condition of the proposed deal, which came on the ninth day of a trial, NASCAR will amend the terms for existing charter holders, which will include a form of “evergreen” charters. Jordan’s team, 23XI Racing, and another plaintiff team, Front Row Motorsports Inc., will have chartered-team status for the 2026 season under the deal, according to a statement from the teams’ lead attorney, Jeffrey Kessler of Winston & Strawn LLP. Chartered teams are guaranteed racing slots in NASCAR’s elite Cup Series. The parties declined to disclose financial terms of the deal.On this episode, hear from: Bloomberg News US sports business reporter Randall Williams joins for a conversation with Martin Edel, co-chair of the sports law practice at Goulston & Storr and adjunct professor of law at Columbia University Bloomberg News US sports business reporter discusses a new, unique deal between private equity firm Otro Capital and the University of Utah Sports Business Journal NFL reporter Ben Fischer on SBJ's newly released Influence 125 - its annual list of the most influential figures in sports See omnystudio.com/listener for privacy information.

Dec 5, 2025 • 39min
Lane Kiffin's Ole Miss Exit; Cain CEO Jonathan Goldstein Talks Sports Investing
Join hosts Michael Barr, Damian Sassower, Vanessa Perdomo and special guest host Bloomberg US sports business reporter Randall Williams for a look at some of the latest headlines and stories in the business of sports.On this episode, hear from: Bloomberg News US sports business reporter Randall Williams joins for a conversation with Sports Business Journal college sports reporter Ben Portnoy on Lane Kiffin's dramatic departure from Ole Miss to join LSU and other headlines in college sports BetMGM CEO Adam Greenblatt on the explosion of prediction markets in sports and the recent play prop bet fraud allegations Cain Co-Founder and CEO Jonathan Goldstein on the growing presence of private capital interest in sports investments See omnystudio.com/listener for privacy information.


