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How Ousted Nike CEO John Donahoe's Plan Backfired

Bloomberg Business of Sports

CHAPTER

Nike's Growth and WNBA Infrastructure

This chapter explores Nike's initial successes and the challenges it faced in achieving financial targets under John Donahoe's leadership, particularly through lifestyle sneaker popularity. It also delves into the Phoenix Mercury's new WNBA facility, highlighting efforts to address gender disparities in sports infrastructure and the importance of dedicated spaces for women athletes.

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