Kim Bhasin, a Bloomberg journalist, explores the decline of Nike's cool factor and the missteps in its direct-to-consumer strategy. He reveals how Nike lost ground to emerging brands like Hoka and On. Entrepreneur Jamie Salter shares insights on resurrecting 'zombie brands' like Izod and Brook's Brothers. The conversation also touches on how branding reshapes consumer perceptions and the struggles of nostalgic companies facing modern challenges. The podcast dives deep into the evolution of consumer behavior in today's sneaker culture.

Kim Bhasin, a Bloomberg journalist focused on business, and Jamie Salter, a savvy entrepreneur known for revitalizing struggling brands, dive into the decline of Nike and its missteps in direct-to-consumer marketing. They explore how Nike's leadership changes and retail strategy backfired, opening doors for competitors. The conversation also touches on Salter's journey acquiring ‘zombie brands’ in the retail landscape. Finally, they dissect the implications of the DOJ's antitrust case against Visa and what it means for consumers.

Former Nike CEO John Donahoe discusses his ousting following a tumultuous tenure focused on shifting the brand to a direct-to-consumer model. Elliot Hill, his successor, shares insights on rebuilding Nike's relationships with retailers. Bloomberg contributors Kim Bhasin and Lily Meier dissect the implications of Donahoe's choices on Nike’s growth and the broader sports landscape. Additionally, Elizabeth Pritchett highlights Gensler's efforts to create dedicated spaces for women athletes, addressing the gender gap in sports infrastructure.