Kim Bhasin

Bloomberg reporter Kim Bhasin joins the hosts to dissect the decline of Nike, exploring how leadership changes and a direct-to-consumer shift have hurt the brand's cool factor. They dive into the evolving sneaker culture and competition that leave Nike struggling to retain its appeal. Bhasin also sheds light on Jamie Salter's success in revitalizing 'zombie brands.' Additionally, the group discusses Visa's monopolistic practices and what the DOJ's lawsuit could mean for consumers. The mix of nostalgia and current market trends makes for an engaging conversation!

Kim Bhasin, a Bloomberg journalist focused on business, and Jamie Salter, a savvy entrepreneur known for revitalizing struggling brands, dive into the decline of Nike and its missteps in direct-to-consumer marketing. They explore how Nike's leadership changes and retail strategy backfired, opening doors for competitors. The conversation also touches on Salter's journey acquiring ‘zombie brands’ in the retail landscape. Finally, they dissect the implications of the DOJ's antitrust case against Visa and what it means for consumers.

Former Nike CEO John Donahoe discusses his ousting following a tumultuous tenure focused on shifting the brand to a direct-to-consumer model. Elliot Hill, his successor, shares insights on rebuilding Nike's relationships with retailers. Bloomberg contributors Kim Bhasin and Lily Meier dissect the implications of Donahoe's choices on Nike’s growth and the broader sports landscape. Additionally, Elizabeth Pritchett highlights Gensler's efforts to create dedicated spaces for women athletes, addressing the gender gap in sports infrastructure.