11min chapter

Bloomberg Business of Sports cover image

How Ousted Nike CEO John Donahoe's Plan Backfired

Bloomberg Business of Sports

CHAPTER

Transforming Spaces for Women's Sports

This chapter covers the innovative redevelopment of a former Coors Brewing facility into a new venue for the Phoenix Mercury, emphasizing the importance of dedicated spaces for women's athletics. It explores the economic and cultural shifts driving investment in women's sports, highlighting the need for tailored facilities that support female athletes' physical and mental well-being.

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