How Ousted Nike CEO John Donahoe's Plan Backfired
Bloomberg Business of Sports
Transforming Spaces for Women's Sports
This chapter covers the innovative redevelopment of a former Coors Brewing facility into a new venue for the Phoenix Mercury, emphasizing the importance of dedicated spaces for women's athletics. It explores the economic and cultural shifts driving investment in women's sports, highlighting the need for tailored facilities that support female athletes' physical and mental well-being.
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