How Ousted Nike CEO John Donahoe's Plan Backfired
Bloomberg Business of Sports
Nike's Leadership Turmoil and Market Shift
This chapter explores the turbulent changes within Nike as leadership transitions from its former CEO to John Donahoe. It critically examines the strategic shift from traditional retail partnerships to a direct-to-consumer model, alongside the challenges and internal dissent that emerged during this period. The discussion also highlights the implications of these decisions on Nike's market presence and the importance of rebuilding relationships with key retailers.
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