MAFFEO DRINKS 026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
Sep 19, 2023
Maurice Doyle, CEO of Compass Box Whisky, shares insights on pricing strategies, back bar analysis, and building customer-brand relationships. Topics include cocktail opportunities, creating volume-focused KPIs, incentivizing the value chain, and maximizing brand visibility in bars. The conversation also touches on company alignment, incentives, KPIs, and the importance of qualitative customer interactions in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Optimizing Pricing and Brand Placement in Bars
02:20 • 16min
Company Alignment, Incentives, and KPIs in the Telecom and Drinks Industries
18:46 • 5min
Exploring the Attribution Mirage in Marketing and Customer Discovery
23:32 • 2min
Enhancing Brand Visibility in the Bar Industry
25:57 • 12min
Concluding a Conversation on Brand Building and Connections
37:49 • 2min