026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
MAFFEO DRINKS
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Optimizing Pricing and Brand Placement in Bars
This chapter explores the strategic aspects of pricing and brand placement in bars, focusing on whiskey sales. It emphasizes the importance of understanding the value chain, tailoring product offerings to match the bar's image, and leveraging bartender recommendations to drive sales and increase market share.
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