026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
MAFFEO DRINKS
00:00
Exploring the Attribution Mirage in Marketing and Customer Discovery
Exploring the challenges of relying solely on quantitative analysis in marketing and advocating for a deeper understanding of the qualitative aspects of customer interactions to accurately attribute success.
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