026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
MAFFEO DRINKS
00:00
Introduction
Exploring the significance of recommended pricing and consistent pricing structure in the industry, emphasizing its impact on product quality perception and brand growth. The speaker passionately discusses the importance of pricing across different value chain levels and its implications on incentives and margins.
Transcript
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