026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
MAFFEO DRINKS
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Enhancing Brand Visibility in the Bar Industry
The chapter explores the importance of brand presence on the speed rail in bars, discussing how different well products impact brands and drive volume. It also covers trends like pre-batching cocktails, emphasizing simplicity and creativity in mixology to enhance customer experiences and sharing industry insights among bartenders.
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