AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Behind the Numbers: an EMARKETER Podcast
The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024
Oct 14, 2024
Ross Benes, a Senior Analyst at eMarketer specializing in digital advertising and media, dives into the evolving landscape of digital advertising. He discusses the impressive 12% growth in U.S. ad spending, driven by non-cyclical ads and political campaigns. The conversation highlights significant trends such as retail media's rise, the impact of economic conditions on consumer sentiment, and anticipates a shift in ad spending towards digital platforms while TV budgets may contract. It's a lively analysis of where advertising is headed!
15:14
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The growth of the US ad market, primarily driven by digital sectors like video and retail media, indicates a significant shift away from traditional advertising methods.
- Predictions for 2025 suggest a decline in traditional TV ad spending, while overall ad budgets are expected to grow through digital platform dominance.
Deep dives
US Ad Market Performance and Trends
The US ad market has shown consistent growth, with a reported 12% increase in spending year-over-year as of August. This growth is attributed to non-cyclical spending rather than dependence on major events like the Olympics. Media agency Magna has raised its forecast for ad spending growth to 11.4%, reflecting improved market conditions, yet concerns remain about a potential slowdown towards the end of the year. Analysts predict that while growth will continue, it may be influenced by factors such as the upcoming holiday season and changes in budget allocations due to political ad spending.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode