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The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024
Behind the Numbers: an EMARKETER Podcast
Trends in U.S. Ad Spending
This chapter examines the recent 12% growth in U.S. ad spending, driven primarily by non-cyclical and political ads. It analyzes projections for future growth in digital advertising and discusses potential challenges that could impact the market's recovery.
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