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The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024
Behind the Numbers: an EMARKETER Podcast
Trends in U.S. Advertising Market 2024
This chapter explores the performance of the U.S. ad market in the first half of 2024, focusing on emerging trends in digital advertising, particularly in retail media. It examines Walmart's strategic acquisitions and the evolving landscape of video advertising as key factors driving growth in the sector.
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