3min chapter

Behind the Numbers: an EMARKETER Podcast cover image

The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Projected Ad Spending Growth Trends for 2025

This chapter explores the future of ad spending, focusing on the expected growth in digital advertising and the anticipated decline in TV ad budgets due to fewer major events. It provides insights into current trends that shape the advertising landscape and forecasts for a dynamic market in 2025.

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