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The Political Scene | The New Yorker
Decoding the “Compelling” Attack Ads of the 2024 Campaign
Aug 3, 2024
Join Susan B. Glasser, expert political analyst; Jane Mayer, renowned investigative journalist; Evan Osnos, skilled political writer; and Jennifer Lawless, UVA's politics chair, as they dissect the fierce 2024 advertising wars. They explore the contrasting strategies of Kamala Harris and Donald Trump, highlighting how negativity is expected to dominate. Lawless discusses the evolving role of memes and social media in energizing campaigns, especially for female candidates, while emphasizing the importance of positivity in a landscape filled with attack ads.
40:08
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Quick takeaways
- The 2024 campaign is characterized by intense attack ads, focusing on vulnerabilities while attempting to sway public perception through targeted narratives.
- The strategic use of social media and memes marks a shift in political communication, allowing candidates to engage authentically with younger voters.
Deep dives
Evan Gershkovich's Release and Diplomatic Strategy
The captivating story of Evan Gershkovich’s release showcases a significant diplomatic effort by the United States, which included a historic swap of multiple detainees rather than the traditional one-for-one exchange. This creative approach reflects a willingness to expand the scope of negotiations and find solutions that defy conventional practices. The emotional moment of Gershkovich being reunited with President Biden, Vice President Harris, and his mother highlights the human element behind political maneuvers. Eisenhower's principle about enlarging a problem to find a solution resonates strongly with the innovative strategies utilized by the Biden administration.
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Discover
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