The Political Scene | The New Yorker

Decoding the “Compelling” Attack Ads of the 2024 Campaign

Aug 3, 2024
Join Susan B. Glasser, expert political analyst; Jane Mayer, renowned investigative journalist; Evan Osnos, skilled political writer; and Jennifer Lawless, UVA's politics chair, as they dissect the fierce 2024 advertising wars. They explore the contrasting strategies of Kamala Harris and Donald Trump, highlighting how negativity is expected to dominate. Lawless discusses the evolving role of memes and social media in energizing campaigns, especially for female candidates, while emphasizing the importance of positivity in a landscape filled with attack ads.
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