

Decoding the “Compelling” Attack Ads of the 2024 Campaign
Aug 3, 2024
Join Susan B. Glasser, expert political analyst; Jane Mayer, renowned investigative journalist; Evan Osnos, skilled political writer; and Jennifer Lawless, UVA's politics chair, as they dissect the fierce 2024 advertising wars. They explore the contrasting strategies of Kamala Harris and Donald Trump, highlighting how negativity is expected to dominate. Lawless discusses the evolving role of memes and social media in energizing campaigns, especially for female candidates, while emphasizing the importance of positivity in a landscape filled with attack ads.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
The Tactics of Attack Ads in 2024
02:14 • 15min
Shifting Dynamics in Political Campaign Strategies
17:03 • 4min
Evolving Strategies in Political Campaigns
20:34 • 11min
The Power of Negative Advertising in 2024
31:32 • 4min
Navigating Negativity and Positivity in the 2024 Campaign
35:10 • 2min
The Power of Positivity in Political Campaigning
37:26 • 2min
Contrasting Visions: Optimism vs. Apocalypse in Campaigning
39:39 • 2min