The Political Scene | The New Yorker cover image

Decoding the “Compelling” Attack Ads of the 2024 Campaign

The Political Scene | The New Yorker

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Navigating Negativity and Positivity in the 2024 Campaign

This chapter explores the expected prevalence of attack ads in the 2024 political landscape and the tonal shifts of prominent candidates. It highlights the coexistence of negative and positive campaign strategies and their potential effects on voter perceptions.

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