Decoding the “Compelling” Attack Ads of the 2024 Campaign
The Political Scene | The New Yorker
Evolving Strategies in Political Campaigns
This chapter explores the current dynamics of political campaigns as they prioritize energizing their base over reaching undecided voters. It delves into the effectiveness of evolving advertising methods, including the use of social media and short-form content, while reflecting on the impact of historical and gender dynamics in shaping campaign narratives. The discussion highlights how political messaging has transformed, particularly with new candidates connecting with younger demographics and the challenges faced by female politicians in the political arena.
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