The Political Scene | The New Yorker cover image

Decoding the “Compelling” Attack Ads of the 2024 Campaign

The Political Scene | The New Yorker

CHAPTER

The Power of Negative Advertising in 2024

This chapter examines the role of negative advertising in the upcoming 2024 election, exploring its potential impact on voter perception. It highlights effective examples from past campaigns and discusses the current strategies being employed by candidates, raising concerns about the increasingly aggressive nature of political messaging.

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