15min chapter

The Political Scene | The New Yorker cover image

Decoding the “Compelling” Attack Ads of the 2024 Campaign

The Political Scene | The New Yorker

CHAPTER

The Tactics of Attack Ads in 2024

This chapter analyzes the intense competition between major political figures in the 2024 campaign, emphasizing the use of attack ads and contrasting campaign narratives. It discusses how emotional resonance and societal issues, especially women's rights, shape campaign messaging, alongside the effectiveness of both traditional media and social media tactics. Additionally, it highlights the evolving dynamics of political discourse and strategies to engage younger voters through humor and authenticity.

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