Decoding the “Compelling” Attack Ads of the 2024 Campaign
The Political Scene | The New Yorker
The Tactics of Attack Ads in 2024
This chapter analyzes the intense competition between major political figures in the 2024 campaign, emphasizing the use of attack ads and contrasting campaign narratives. It discusses how emotional resonance and societal issues, especially women's rights, shape campaign messaging, alongside the effectiveness of both traditional media and social media tactics. Additionally, it highlights the evolving dynamics of political discourse and strategies to engage younger voters through humor and authenticity.
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