MarTech Podcast ™ // Marketing + Technology = Business Growth

Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics

May 25, 2022
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 5min
2
Marketing Mixd Modelling and Marketing Attributes
04:45 • 3min
3
The Problem Isn't the Data.
07:42 • 3min
4
Marketing Is Building Confidence and Trust in the Market Place
11:10 • 3min
5
How to Be More Analytics Lead Instead of Data Driven
14:25 • 4min