Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Marketing Is Building Confidence and Trust in the Market Place
Confidence and trust are the biggest factors in driving deal sizen. At huntingwell, aerospace, confidence and trust were major drivers for us. The relationship that those trusts and confidence numbers had on bigger deals and faster time to close was huge. So much so that we actually got called out twice in earning calls by the chairman of honeywell for the contribution.
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Transcript
