Marketing Mixd Modelling and Marketing Attributes

Mixed modelling is the application of multi variable regression analytics to help people understand all the factors that are swirling around in a given marketing situation. It also includes not only just things that you're doing as a marketer or as a marketing team, but all the stuff you or at least a lot of the stuff that you don't control. E s g data is actually really powerful data to use in a marketing model. This has become a very hot area. And often we get stuck in the marketing uta of some of the caps that are down market, and not naturally what we should be focused on.