Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
The Problem Isn't the Data.
Most data scientists would say that progression solves about 80 % of the world's questions. We live in an unbelievable reservoir of data, we've got data coming out of our ears these days. When a marketer tells me i don't have confidence in are data, the main reason why anyone should says that is if they are not collecting the right data. O, ba, time for a one minute break to hear from sponsor Hubspot.
Play episode from 07:42
Transcript
