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Music Tectonics
From Vinyl Revivals to Glocalization: An Economic Perspective with Will Page
Mar 12, 2025
Will Page, author of 'Pivot' and former chief economist at Spotify, digs into the booming global music market now worth $45.5 billion. He discusses the rise of music exports, especially from Mexico and Colombia, and the thrilling comeback of vinyl records. Page also highlights the shift to CRM systems for artists directly engaging with fans. Additionally, he explores how YouTube is winning in emerging markets through social integration, while cautioning that Trump’s tariffs could hit musical instrument manufacturers hard.
38:43
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Quick takeaways
- The global music industry's value has surged to $45.5 billion, highlighting its economic impact surpassing that of cinema.
- The rise of music exports from countries like Mexico and Colombia emphasizes the globalization of music and its economic benefits for local artists.
Deep dives
New Revenue Streams in Music
Sphere Entertainment's recent financial results showcase the growing potential of new experiences within the music industry, with $308 million generated in Q4, despite missing earnings forecasts. This indicates a shift in how revenue can be generated through innovative experiences rather than traditional channels. Additionally, plans for mini-spheres globally suggest further expansion opportunities that could transform performance venues. The ability to create unique entertainment experiences is becoming a vital revenue stream for the industry.
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Discover
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