
Music Tectonics
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
Latest episodes

Jul 3, 2025 • 54min
What the Heck is Happening With the Copyright Office?
Jessica Sobhraj, Co-founder and CEO of Cosynd, joins to tackle the complexities of copyright law as it intersects with the rise of AI. She discusses critical news, including Anthropic's win for fair use and the urgency for creators to protect their rights amidst an evolving digital landscape. The conversation highlights the transformative impact of AI on music and job roles, emphasizing the necessity for proper attribution and collective action among artists. Listeners will gain insights into safeguarding their intellectual property in this new technological era.

Jun 25, 2025 • 48min
Building Music Communities with Native Instruments
On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what’s happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of authentic community engagement, and how they see that as a throughline to most of their marketing efforts. The News! US music publishing revenue jumped 13.4% to $7bn in 2024, outpacing the growth rate of recorded music PlayStation’s concert series is coming to the US UMG JV with investment firm WTSL focuses on ‘artist-led IP’ Sony Music CEO Talks AI: ‘We Are Going to Do Deals for New Music AI Products This Year’ The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Jun 18, 2025 • 50min
Are We Doing Copyright Wrong in Music?
On today's podcast we have a truly amazing talk with Damien Riehl, a musician and technology lawyer who is one of the masterminds behind All the Music Project; an algorithmically generated catalogue of 471 billion melodies, which was then put into the public domain in an attempt to protect musicians from being sued for copyright claims. It is a fascinating conversation. Damien’s Ted Talk here News! Gen Z is embracing a digital detox and the ‘Martha Stewart summer’ Apple Intelligence Is Gambling on Privacy as a Killer Feature The iPhone is your karaoke mic in tvOS 26's Apple Music Sing Nothing will stand in the way of independents (and why the world’s first three-person indie unicorn is only a matter of time away) The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Jun 11, 2025 • 44min
How to Sell Musical Instruments, with Adam McHeffey
Adam McHeffey, Chief Creative Officer at Rock Paper Scissors and former CMO of Artiphon, shares his expertise on marketing musical instruments. He emphasizes the power of engaging smaller creators over celebrities and the importance of IRL networking. Adam unveils effective strategies like email marketing and user-generated content, stressing the need for authentic community interactions. He also discusses balancing traditional PR with modern personalization to build brand trust and visibility in the evolving music industry.

Jun 4, 2025 • 1h 4min
Non-Traditional Artist Careers: Social Music Creation
Today we bring you the recording from our latest on-line Seismic Event, “Artist Careers in a Parallel Universe.” It was an exploration into the livelihood of three working artists; Clara Venice, Vivek Agrawal, and The Phronetic. RPS Chief Creative Officer, Adam McHeffey talks with them about how they are using new technology to fuel their creative visions, how they've built brand relationships, and importantly, how they're monetizing their networks. Great insight into how they make it work. Also! stick around for the news. Seismic Activity Guests Vivek Agrawal The Cassette Speaker The Oasis Clara Venice Locket The Phronetic Sign up for the next Seismic Activity! Links to the News What Is Going On With the Chaos At the Copyright Office? Fake Podcasts EU artists generated more than $1.8 billion on Spotify in 2024, up 15% YoY The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

May 28, 2025 • 32min
Unpacking the Latest in Music and Tech: Spotify, Apple, and AI Fraud
Eleanor Rust, marketing director at Rock, Paper, Scissors, dives into the week's music tech buzz alongside Dmitri. They dissect Spotify’s revamped app store approach and Apple Music's new transfer tool. Eleanor highlights the evolving competition in streaming services. The duo also uncovers the troubling $10 million AI music fraud case, raising ethical questions about authenticity and artist rights. They discuss AI's growing influence, the importance of live events, and the necessity of ethical practices in music innovation.

11 snips
May 21, 2025 • 48min
The Future of Music is Visual: With Ty Roberts
Ty Roberts, founder of Gracenote and former CTO of Universal Music Group, shares his journey through the music industry. He highlights pivotal moments like Gracenote's influence on iTunes and his work with David Bowie on generative music. The conversation dives into the future of visual music experiences and the rise of AI in music creation. Ty discusses the potential for personalized live events using advanced technologies, and tackles issues around copyright and innovation in an ever-evolving digital landscape.

May 14, 2025 • 32min
Surveying the Horizon of Music and Tech: Rock Paper Scanner
On today's episode, Dmitri and Tristra discuss the news of the week. They review recent acquisitions like Monstercat and BANDS, and discuss the economic confidence of the music sector despite economic downturns. They also talk about the evolving role of AI and the implications of recent legal copyright cases on AI training data. It’s a lot of news to round up! Shoutouts Create Music Group acquires again, swooping for indie electronic label Monstercat Jay Penske Takes Control of SXSW: Will Profits, Politics Overtake Festival? Trump signals willingness to extend TikTok ban deadline again Arts agency terminates dozens of grants after Trump proposes eliminating NEA Are Music Companies Seeing Consumer Pullback? This Week’s Earnings Calls Offered an Answer Live Nation predicts ‘historic year’ despite revenue decline Judge in Meta case warns AI could 'obliterate' market for original works Copyright and Artificial Intelligence Report The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

May 7, 2025 • 54min
AI, Investment, Legal Challenges and Music Tech with Valeska Pederson Hinz
Valeska Pederson Hinz, a partner at Perkins Coie with extensive experience in guiding tech companies through funding rounds, dives into the fascinating world of music tech investment. She discusses the latest trends in venture capital and the transformative impact of generative AI on music creation. Valeska reveals the legal challenges surrounding AI training data and offers invaluable advice for startup founders navigating this complex landscape. With insights on recent acquisitions and industry dynamics, her expertise sheds light on the future of music technology.

16 snips
Apr 30, 2025 • 52min
Who Owns What in Music Tech with Cherie Hu
Today Dmitri talks with Cherie Hu, music industry analyst and founder of Water and Music. We start by discussing the Ouroboros project which maps the complicated and intertwined stakes in the music industry held by various entities, including private equity firms, media conglomerates, and tech companies like Tencent. We also talk about shifting power dynamics between the majors and the independents, the impact of AI – particularly generative AI, and trends in rights management and live music. Shoutouts Water and Music Ouroboros Map Water and Music Soundcloud Reverb Sold By Etsy to Fender Parent and Firm Led By SoundCloud Alum A24 Makes Its Move Into the Music Scene 'You Are Somehow a Villain If You Use It' JPMorgan CEO Says Something Everyone Can Agree On: "Kill Meetings" and Corporate Jargon The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.