
Music Tectonics
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
Latest episodes

Apr 23, 2025 • 55min
Streaming Slowdown. What Slowdown? With Mark Mulligan
In this episode, Dmitri speaks with Mark Mulligan, veteran tech analyst and leading digital thinker from MIDiA Research. Topics include the slowing growth of streaming revenue, shifts in market share among major and independent labels, the rise of the global south in subscriber numbers, and the impact of super-premium subscriptions on monetization. We also talk about the future potential disruptions from AI and legal challenges and how the music industry might adapt and innovate in the face of these changes. News Shoutouts! The Music Industry Wants Solutions. But Do Listeners See Problems? Ex-Google CEO Eric Schmidt: AI That is ‘as smart as the smartest artist’ Will Be Here in 3 to 5 Years Tariff-Proof, Recession-Proof Music Industry Will Thrive Despite Global Uncertainty AI Music Invasion Doubles on Deezer: 20,000 Bot-Created Tracks Now Uploaded Each DAY to Streaming Platform Record Scratch: How Tariffs and Uncertainty Are Hurting Vinyl Manufacturing in America China Halts Critical Exports as Trade War Intensifies The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Apr 16, 2025 • 46min
Consolidation and Growth: Insights from Billboard's Glenn Peoples
Today we have Glen Peoples from Billboard to discuss the major trends within the music industry. Our conversation covers a lot! Including the rise of rollups and acquisitions to build label services, the increasing importance of music licensing, the role of AI in the music tech investment landscape, and the cyclical nature of consolidation and its broader impacts on the future of the industry. News Shoutouts Startup oMoo Gets Hands-On With its Haptics-based music App MCP: The New “USB-C for AI” That’s Bringing Fierce Rivals Together NMPA CEO Talks Spotify Podcast Takedowns and AI Strategy, Warns Against Government-Led PRO Reform Eternal Celebrities: The Multi-Billion Opportunity Coming The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Apr 9, 2025 • 37min
The Future of Music is Interactive with MashApp's Ian Henderson
Ian Henderson, founder of MashApp and former Spotify executive, talks with Dmitri about how MashApp enables non-musicians to remix tracks without production experience, and the broader context of technological disruptions in the music industry driven by AI. He explains the challenges in securing licenses from major record labels and his vision for the future of music interactivity. We also hear the news from Dmitri and Tristra. News Roundup! 50 Million More Americans Are Buying Music Than a Decade Ago Amazon Makes Last-Minute Bid for TikTok as US Ban Deadline Looms 5 Million Songs and $288m Spent on Catalogs: 8 Things We Learned from Universal Music Group’s 2024 Annual Report Udio, the Startup Sued by Record Companies Last Year, Unveils Tool to Clone ‘sonic identity’ of Existing Songs Inside YouTube’s Weird World Of Fake Movie Trailers The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Apr 2, 2025 • 36min
From Plugins to Community: DAWn Audio's Evolution
Today Dmitri talks with the winners of the 2024 Music Tectonics Swimming with Narwals Competition, DAWn Audio. They discuss their innovative platform for music producers and artists as well as the recent pivot from a cross-DAW collaboration plugin, to a gamified network that rewards artists for their creative work. But first, Dmitri and Tristra share a quick take on the news headlines of the week. News from Rock Paper Scanner: Beats and Bytes: Essential Trend Report Apple Music Integration is now Available on More DJ Platforms Will $1 on Your Ticket Help Save Australian Live Music? Napster? Is it 1999? Sam Ash Music Returns Online The Cost of Banning TikTok: Implications for Digital Advertising The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Mar 26, 2025 • 36min
Bootstrapping Success: GigSalad's Journey
Mark Steiner, Co-Founder and CEO of GigSalad joins Dmitri from the streets of SXSW to talk about the journey from working at his kitchen table to successful scale-up. We also hear a PR Strategy on what to do with questions you just don’t want to answer. But first, Tristra and Jade dish the latest news headlines. News Headlines Discussed: Porn on Spotify Is Infiltrating Top Podcast Charts How Does Gen Z Listen to Podcasts? Jayden Daniels’ growth with VR simulation has Commanders embracing mind games Sports Music Licensing Company ClicknClear Inks Deal with Warner Chappell Music Meta Quest's Mixed Reality Piano App Gets a Major Update The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Mar 19, 2025 • 25min
Shaking Up Music Consumption with the Cinema
We talk with Evan Saxon, Former President and Head of International Distribution at Abramorama, about his strategies for leveraging cinema to amplify artists' reach and revenue. He shares insights from his work with Pearl Jam, Melanie Martinez, and Duran Duran, explaining how cinema can serve as a communal marketing partner to boost engagement and consumption. We also have Startup Sessions with Chloe Dagenias of MusicTeam. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Mar 12, 2025 • 39min
From Vinyl Revivals to Glocalization: An Economic Perspective with Will Page
Will Page, author of 'Pivot' and former chief economist at Spotify, digs into the booming global music market now worth $45.5 billion. He discusses the rise of music exports, especially from Mexico and Colombia, and the thrilling comeback of vinyl records. Page also highlights the shift to CRM systems for artists directly engaging with fans. Additionally, he explores how YouTube is winning in emerging markets through social integration, while cautioning that Trump’s tariffs could hit musical instrument manufacturers hard.

Mar 5, 2025 • 26min
Exploring Music Streaming's Future with Tuned Global
Today Dmitri speaks with Con Raso of Tuned Global, about the evolving landscape of music streaming. They talk about profitability and innovation opportunities, and Con shares thoughts on making music more social, advancing curation and discovery through AI, and the role of personalization in listening experiences. Social Radio Punchline Connect The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Feb 26, 2025 • 37min
Clara Venice Wants You To Make Music Too
Today, we talk with theremin virtuoso Clara Venice who discusses her musical and visual aesthetic, her journey within the music industry, and her mission to make music technology more colorful, inclusive, and above all – more pink! Dmitri and Tristra also cover the latest industry news, including Spotify's new music pro service and (even more) research on social media's impact on younger users. Clara Venice The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.

Feb 19, 2025 • 52min
Creativity in a Post AI World
Dmitri is joined by Cathy Hackl, leading tech futurist, to discuss oh so many topics. Including: spatial computing, immersive web, AI's impact on human cognition, the ongoing development of augmented reality, the importance of creativity in the age of AI, and of course, the lunar food science industry. This week's Startup Session is Ever.FM, who is introducing some pretty revolutionary ideas on dynamic audio formats. Cathy Hackl Ever.FM The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri’s Rock Paper Scanner newsletter.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.