
Music Tectonics Conference Conversations: Where Investors See Creator Tools Thriving Alongside AI
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Dec 9, 2025 In this discussion, David Ma, a Principal at Powerhouse Capital, emphasizes the importance of aligning creator tools with existing workflows for meaningful adoption. Jason Yeh, Co-founder of Patron, warns against creating projects that only engage users temporarily, advocating for long-lasting products. Connor Sundberg, Partner at Amplify, highlights how platform shifts can introduce new industry standards and stresses the need for creators to democratize access to advanced tools. Together, they provide insights on what makes a creator business fundable in today's market.
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Build For Existing Creative Workflows
- Investors prize founders who deeply understand creatives' workflows and pain points.
- David Ma says meeting creators "where they are" beats flashy AI demos for long-term value.
Prioritize Thousands Of Hours Of Use
- Design products people will use for thousands of hours, not just try for a week.
- Jason Yeh warns to prioritize scale and long-term engagement over fleeting novelty.
Spot New Primitives After Platform Shifts
- Platform shifts create new primitives that spawn entire product categories.
- Connor Sundberg says watch early primitives (e.g., Pulse, Sora) to spot lasting opportunities.
