Music Tectonics Are Trade Shows Still Worth It In 2026?
Jan 13, 2026
Tom Kell, a product developer from SleeveNote, joins the discussion to unveil a groundbreaking music player that showcases artwork and liner notes. The conversation dives into the relevance of trade shows like CES for networking and lead generation in 2026. Dmitri highlights the emotional impact of face-to-face interactions and tactile experiences that foster genuine business relationships. Innovations from the event, including AI-driven tools and immersive audio technologies, also signal exciting futures for the music tech landscape.
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Prioritize In-Person Meetings
- Do prioritize in-person meetings because they reveal real emotional reactions and allow tactile demos.
- Dmitri Vietze says conferences drove the biggest lead-generation results for his firm over many years.
Trade Floors Still Reach Decision-Makers
- Even overwhelmed trade shows yield strong ROI when you meet decision-makers on the floor.
- Dmitri Vietze found heads of marketing and stakeholders accessible at many CES booths.
IRL Experiences Still Drive Business
- Trade shows aren't dead; IRL experiences remain a pendulum swing in society.
- Dmitri Vietze argues physical interaction outperforms digital touchpoints for conversion and trust.