Trends in Music: Innovations and Market Dynamics

This chapter delves into current trends and innovations in the music industry, from tariffs affecting instrument manufacturing to the rise of audiobooks among Generation Alpha. It examines the competitive landscape between YouTube and Spotify, emphasizing YouTube's unique integration of social interaction and mobile-first accessibility. Additionally, the discussion highlights the importance of local market strategies for record labels and platforms like Audio Mac in catering to regional content and artists.

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