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17min chapter
From Vinyl Revivals to Glocalization: An Economic Perspective with Will Page
Music Tectonics
The Resurgence of Music: From Vinyl to Streaming
This chapter examines the explosive growth of the music industry, particularly in light of its recent valuation surpassing that of cinema. It explores the resurgence of vinyl records and strategic release approaches that cater to super fans, alongside the evolving relationship between artists and their audiences through CRM systems. Furthermore, it highlights the impact of non-American artists on the U.S. streaming market, revealing shifting dynamics in global music economics.
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