3min chapter

Music Tectonics cover image

From Vinyl Revivals to Glocalization: An Economic Perspective with Will Page

Music Tectonics

CHAPTER

Embracing Challenges: Lessons from Improv in PR

This chapter highlights the significance of tackling challenges and uncertainties, comparing improv theater to problem-solving in public relations. It underscores the inevitability of mistakes and how our responses can lead to creativity and strategic improvement.

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