Will Page, author of 'Pivot' and former chief economist at Spotify, digs into the booming global music market now worth $45.5 billion. He discusses the rise of music exports, especially from Mexico and Colombia, and the thrilling comeback of vinyl records. Page also highlights the shift to CRM systems for artists directly engaging with fans. Additionally, he explores how YouTube is winning in emerging markets through social integration, while cautioning that Trump’s tariffs could hit musical instrument manufacturers hard.