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MarTech Podcast ™ // Marketing + Technology = Business Growth
Snooze or News: AI for PR -- Shama Hyder // Zen Media
Oct 9, 2023
Shama Hyder, CEO of Zen Media, discusses Snooze or News, an AI tool for PR. It helps determine newsworthiness, provides editing suggestions, and enhances distribution. The episode highlights the purpose of press releases, leveraging big announcements, turning a local event into national news with a bold publicity stunt, and the role of creativity in marketing amidst a shift away from data-driven strategies.
14:10
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Quick takeaways
- Snooze or News is an AI-powered tool that grades press releases based on novelty and clarity, helping brands determine their newsworthiness and target audience.
- Creativity and storytelling are crucial in PR and marketing efforts, especially in an era where data-driven marketing is facing limitations.
Deep dives
Introducing Zen Media's Snooze or News Tool
Shama Heider, founder and CEO of Zen Media, discusses the new tool called Snooze or News, which helps brands determine if their press release is newsworthy. The tool grades press releases based on novelty and clarity, giving a score to assess its newsworthiness. Snooze or News also provides insights on the channels that the news is suitable for, helping brands understand the target audience for their announcements. By using this AI-powered tool, Zen Media aims to leverage technology to support and enhance their PR services.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode