MarTech Podcast ™ // Marketing + Technology = Business Growth Snooze or News: AI for PR -- Shama Hyder // Zen Media
Oct 9, 2023
Shama Hyder, CEO of Zen Media, discusses Snooze or News, an AI tool for PR. It helps determine newsworthiness, provides editing suggestions, and enhances distribution. The episode highlights the purpose of press releases, leveraging big announcements, turning a local event into national news with a bold publicity stunt, and the role of creativity in marketing amidst a shift away from data-driven strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Snooze or News: Evaluating Newsworthiness
02:42 • 7min
The Purpose of a Press Release and Leveraging Big Announcements
09:19 • 2min
Turning a Local Event into National News with a Bold Publicity Stunt
11:09 • 2min
The Role of Creativity in Marketing and the Shift Away from Performance-oriented Strategies
13:09 • 5min