Snooze or News: AI for PR -- Shama Hyder // Zen Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Role of Creativity in Marketing and the Shift Away from Performance-oriented Strategies
This chapter explores the significance of creativity in marketing and how it has been influenced by technology. It emphasizes the importance of content marketing, events, and relationship building to stand out in a landscape shifting away from data-driven strategies.
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