Turning a Local Event into National News with a Bold Publicity Stunt

Shama Hyder: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/shamahyder/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

Learn how the hosts organized a successful publicity stunt for the local event by setting a Guinness World Record for the highest number of people dressed up as turkeys, resulting in national news coverage.

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