Snooze or News: Evaluating Newsworthiness

Shama Hyder: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/shamahyder/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

This chapter focuses on Zen Media's tool, 'Snooze Your News', which helps brands determine the newsworthiness of their press releases. They explain how the tool works, giving a score and suggestions for editing and distribution.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app