Shama Hyder, CEO of Zen Media, discusses Snooze or News, an AI tool for PR. It helps determine newsworthiness, provides editing suggestions, and enhances distribution. The episode highlights the purpose of press releases, leveraging big announcements, turning a local event into national news with a bold publicity stunt, and the role of creativity in marketing amidst a shift away from data-driven strategies.

Shama Hyder, founder of marketingzen.com and a content marketing maven, discusses the game-changing power of Facebook Live for businesses. She emphasizes how it can transform engagement by allowing direct connections with audiences. Hyder shares practical tips for leveraging live video to boost brand visibility, highlighting its cost-effectiveness and organic reach. She also draws parallels to the golden age of Google AdWords, urging entrepreneurs to embrace this powerful tool for their growth and online presence.