Shama Hyder
Founder and CEO of Zen Media, exploring artificial intelligence and public relations.
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Oct 9, 2023 • 14min
Snooze or News: AI for PR -- Shama Hyder // Zen Media
Shama Hyder, CEO of Zen Media, discusses Snooze or News, an AI tool for PR. It helps determine newsworthiness, provides editing suggestions, and enhances distribution. The episode highlights the purpose of press releases, leveraging big announcements, turning a local event into national news with a bold publicity stunt, and the role of creativity in marketing amidst a shift away from data-driven strategies.
