In Clear Focus: B2B E-Commerce with Jason Greenwood

Jason Greenwood, Founder of Greenwood Consulting and host of the Ecommerce Edge podcast, dives into the world of B2B e-commerce, revealing its complexities compared to B2C. He discusses how many B2B brands struggle with outdated data management and internal resistance. A compelling case study showcases the benefits of streamlined processes for efficiency. Jason anticipates rapid growth in B2B e-commerce, driven by the digital expectations of Millennial buyers and the evolving demands of today's B2B customers.