In Clear Focus: B2B E-Commerce with Jason Greenwood
In Clear Focus
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Navigating B2B Dynamics
This chapter explores the intricacies of B2B purchasing, highlighting the need for manufacturers and distributors to adapt to digital platforms while addressing the shift from D2C to B2B channels. It discusses the impact of automation on efficiency, the financial viability of B2B models, and trends shaping the future of e-commerce in a changing demographic landscape.
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