In Clear Focus: B2B E-Commerce with Jason Greenwood
In Clear Focus
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Transforming B2B E-Commerce: The Integration of Content and Commerce
This chapter explores a promotional message about a book on marketing technology and its role in crafting effective MarTech stacks. It further discusses a case study in the industrial supplies sector, focusing on the integration of content with commerce and the differing communication strategies in B2B and B2C markets.
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