12min chapter

In Clear Focus cover image

In Clear Focus: B2B E-Commerce with Jason Greenwood

In Clear Focus

CHAPTER

Navigating B2B E-Commerce Challenges

This chapter explores the distinctions between B2B and B2C e-commerce, focusing on the complexities and evolution of B2B transactions. It highlights the unique digital methods, challenges in data management, and the need for specialized knowledge necessary for a successful digital commerce transition.

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