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4min chapter
In Clear Focus: B2B E-Commerce with Jason Greenwood
In Clear Focus
Navigating B2B E-Commerce: A Journey Towards Digital Independence
This chapter chronicles the evolution of a seasoned e-commerce professional who pivots from B2C to B2B consulting, driven by the challenges of the COVID pandemic. It highlights their insights on the changing e-commerce landscape and the opportunities for consultants to assist B2B brands in adapting to new digital market strategies.
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