

How to plan amazing campaigns that make an impact, both online and in the real world – Kerry Thorpe and Molly Baker
Sep 21, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 2min
How to Make Amazing Campaigns That Drive Impact Online and in the Digital World
02:23 • 4min
The Six Components of a Successful Campaign
06:05 • 4min
How to Communicate a Campaign
10:31 • 5min
What's the Best Way to Communicate the Values of the Chocolate Industry?
15:59 • 5min
How Important Is a Good Come Calendar?
20:52 • 2min
Creating Assets With Your Channels in Mind
22:58 • 2min
How to Achieve a Coordinated Announcement
25:03 • 2min
How to Make the Right Investment Decisions
27:22 • 4min
Optimizing Your Campaign Planning Process
31:32 • 3min
Having a Plan for the Future of Your Marketing Campaign
34:13 • 3min
Marketing 101 - Is There a Diagnosis Strategy in Tactics?
37:26 • 2min
How Long Do Your Campaigns Take to Develop and Launch?
39:05 • 3min
Project Management
42:14 • 3min
The Next Question Is It Depends
45:43 • 2min
How to Drive the Most Impact in a Small Business
47:31 • 2min
What's the Best Place to Start With a Communication Calendar?
49:53 • 2min
How Do You Balance the Brand Crossover?
51:32 • 2min
Will It Masks?
53:51 • 2min
The Lens on the Vent Tonight at 2 O'Clock
56:16 • 2min