Optimizing Your Campaign Planning Process

We are constantly making adjustments based off of learnings in year versus just looking at you know annual plans and sort of copy and pasting from what we had done previously. So while this guides are optimization plans we then will also pull together a measurement strategy as well. There are so many different ways that we can measure success and none of them are perfect as I'm sure you guys deal with all the time. But being really just clear about that and aligned on that as a group just and as a team really makes the whole planning and execution process easier.