How Do You Balance the Brand Crossover?

When it came to our key visual we made sure that was kind of even so we had a kind of even mix of Ben and Jerry's visual identity and Tony's book learning visual entity. When it comes to execution I think it is a conversation of does this feel like an equal balance will it work within our platforms or will they not engage because it doesn't look like something that we should be putting out but actually I think it starts before then it starts with your picking up a partner.