SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders ICONIQ Growth 2024 Marketing Budgets and Productivity Report
Dec 18, 2024
Discover the latest trends in B2B SaaS marketing budgets and productivity, derived from the ICONIQ Growth report. The hosts delve into the balance of online vs. offline spending, alongside the allocation of resources towards programs and personnel. They also dissect the evolution of sales strategies, emphasizing hybrid models and efficient budget utilization. Tune in for key insights on marketing metrics, conversion rates, and the growing responsibilities of CMOs in navigating complex pipelines and communicating with CFOs.
AI Snips
Chapters
Transcript
Episode notes
Shifting Go-to-Market Motion
- SaaS companies are trying to be more efficient by selling to users, not just executives.
- This bottoms-up approach reduces friction and addresses higher CAC ratios.
Marketing OPEX by Company Size
- Early-stage companies ($1-10M) allocate 56% of revenue to marketing.
- This decreases significantly as companies grow larger.
Remembering Benchmarks
- Remember benchmarks using simple rules.
- Round numbers and create memorable rules like the "two-thirds, one-third rule".