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3min chapter
ICONIQ Growth 2024 Marketing Budgets and Productivity Report
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
Understanding Pipeline Coverage Ratios and Marketing Responsibilities
This chapter explores pipeline coverage ratios and their relationship with company growth rates, distinguishing between high-growth and low-growth organizations. It emphasizes the increasing responsibilities of CMOs to adapt business models and enhance communication with CFOs regarding evolving marketing expectations.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode