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3min chapter
ICONIQ Growth 2024 Marketing Budgets and Productivity Report
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
Analyzing Sales and Marketing Pipeline Contributions
This chapter examines the roles of sales, marketing, and customer success in generating pipeline, highlighting discrepancies in contribution percentages from a recent report. The discussion also tackles the complexities of pipeline coverage metrics and the importance of clear terminology in measurement.
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Discover
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